By Doug Schmidt, The Windsor Star May 11, 2010 10:57 PM
WINDSOR, Ont. — Midnight phone calls and a promise to “do what it takes” helped Windsor land a cutting-edge solar panel firm and the possibility of 500 jobs within three years.
Prasanth Sakhamuri, managing director of HHV, left, and Ross Beatty, president of Solar Source Corporation take part in a press conference at the Windsor Airport on Tuesday, May 11, 2010. A new solar paneling manufacturer will be locating in Windsor.
“Most of the times you lose — but sometimes you’re going to get lucky,” said Patrick Persichilli, executive vice-president of the WindsorEssex Economic Development Corporation.
“We were relentless,” Persichilli said Tuesday of the 18-month lobbying effort to bring Ontario’s first solar panel manufacturing facility to Windsor. Solar Source Ontario is a joint venture of a subsidiary of Canadian merchant bank Solar Bancorp Inc. and India-based multinational HHV.
While there were other places with the “capability and capacity” to host a high-tech manufacturing facility, Solar Source president Ross Beatty said Windsor impressed with its “political will” and its persistence.
“Windsor is a wonderful place for us to put our (North American) beachhead,” he said. “It was very attractive that the mayor, the city wanted to turn Windsor into a (renewable energy) hub,” he added.
Francis said Windsor’s message to potential investors has been: “You tell us what you need and we will make it happen.”
As part of the deal to attract Solar Source, Windsor city council, meeting behind closed doors Monday, agreed to spend up to an estimated $4 million to build a 45,000-square-foot facility that will then be leased back to the company. The manufacturing plant will be the first occupant of a new business park being developed on Windsor Airport lands located between the Concession 8 and 9.
In return, Solar Source promises to invest “well in excess of $40 million” in its Windsor launch, with the first solar panels to be coming off the line by the end of the year at an operation expected to employ up to 200 people by next year, according to Beatty. Depending on the renewable energy marketplace, considered on an upswing, he said a Windsor workforce of up to 500 is possible within three years.
“This is going to be a hub,” said Beatty, who predicts other renewable energy companies will now focus on Windsor.
“An industry is being born” in Windsor, said Francis. He promised “other announcements to follow” Solar Source’s decision to set up in Windsor. He described the joint venture’s choice of Windsor as its first North American presence as “very significant, historical.”
The development corporation’s Persichilli said turning the local area into a renewable energy hub is not about reinventing the community but about leveraging two of the area’s traditional strengths — “making things and moving things.”
Beatty said Windsor’s location, with lots of sun — despite the pouring rain during Tuesday’s announcement at Windsor International Airport — and having a skilled workforce at the doorstep of the United States were all factors in deciding to locate here.
One of the people thanked on Tuesday was Rakesh Naidu, the local development corporation’s “director of business attraction” credited with selling the Solar Bancorp Group of Companies on Windsor’s dream of turning itself into Ontario’s renewable energy centre. Beatty, who joked about getting calls at all hours from Naidu, said he was introduced to him 18 months ago when his group went to Queen’s Park, enquiring about startup locations, and Windsor was mentioned as a possibility.
Persichilli said Windsor’s willingness to make the initial investment of a factory location was another key element in Solar Bancorp’s decision.
Francis said options are still being explored on how to fund the promised building, including the municipally owned airport either borrowing money on the market or council “assisting.” He said the lease rate charged to the new company will be “very competitive,” with property taxes on the municipally owned land “part of the lease.”
Beatty, who also heads the umbrella Solar Bancorp Group of Companies, said the focus will be on hiring “local talent” and that his company is already looking at a research and development partnership with the University of Windsor.
HHV managing director Prasanth Sakhamuri, who flew in from corporate headquarters in Bangalore, India, for the announcement, said about 30 per cent of the jobs will be for assemblers, while engineers, technicians, administration and marketing staff will be among the other employees sought. He said salaries and wages will be “competitive.”
Asked when the hiring process starts, Beatty answered by referring queries to the company’s website at www.solar-source.ca.
It will be Ontario’s first solar panel manufacturing facility. Under the province’s Green Energy Act, any investor wanting to tap into Ontario’s lucrative new renewable energy feed-in-tariff program must commit to a 60-per-cent Made In Ontario content level for project services and components.
Sakhamuri said the Windsor facility will boast “world-beating” technology and its products will be targeted to domestic and export markets across North America.
“We’re really excited about being here,” said Sakhamuri.
“Today’s a sunny day,” Beatty said as the rain pelted down outside.
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